New York smokers seek roll-your-own refuge

A new "roll-your-own" tobacco company in New York sells cigarettes for one-third of the normal price and claims its cigarettes are less harmful than those bought by the pack. Authorities say the stores are breaking the law and want them shut down.

New York is fast becoming a virtually smokeless city.

A citywide ban on smoking in public and heavy taxes at the cash register have discouraged smokers unwilling to pay between $11 and $15 (£7.00-£9.60) for a pack. Only 14% of New Yorkers now smoke, according to official statistics.

Loyal smokers, meanwhile, felt besieged, at least until May, when the first "roll-your-own" cigarette store opened.

Now, two Island Smokes stores in Manhattan and Staten Island sell loose tobacco and paper tubes to customers who use machines on site to roll their own cigarettes.

'Illegal' sales
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No one would claim that Ikea is not selling furniture just because the clients have to assemble that”

Eric Proshansky
New York City lawyer
The finished product looks virtually identical to a pre-packaged cigarette but costs only one-third of the price - $3.80 for a pack. That is in part because taxes on loose tobacco are far lower than on manufactured cigarettes.

Customers say the smokes taste better and are healthier than mass-market cigarettes, despite the discount.

"Here the tobacco is more like the tobacco I remember from the 70s, like real tobacco I smoked when I was younger," says Clarice Petillo, 51.

"The other cheap cigarettes you can find in the city are bootlegged, they are filled with nasty stuff."

Where smokers see a boon, city authorities see violations of numerous tobacco manufacturing, sales and tax regulations. They say the roll-your-own shops hinder the city's efforts to get people to quit smoking, and they have filed a federal lawsuit against Island Smokes in an effort to shut them down and collect the back taxes.