THE vast majority of people in the North-East – 85 per cent – believe children should not be exposed to any tobacco marketing, according to a survey. Eight in ten of those surveyed in the region think that tobacco marketing is harmful to children, and two-thirds (66 per cent) said that the colourful branding, striking logos and distinctive packet designs make cigarettes more appealing to children. Cancer Research UK has released the survey results as the Government consults on whether to put all tobacco in packs of uniform size, shape and design, with large health warnings front and back.
The charity is championing the call to protect children from tobacco marketing through a hardhitting campaign called The Answer is Plain. People across the North-East are being urged to sign the campaign petition for all branding to be removed from tobacco packaging at theanswerisplain.org Cancer Research UK believes that plain, unbranded packaging is needed to reduce the appeal of tobacco products to children and give the region’s young people one less reason to start smoking. Paul Wadsworth, Cancer Research UK’s spokesman for the North-East, said: “This is not about ‘the nanny state’. This is about us as a society saying that it is wrong for tobacco a product that kills half of all its long-term users – to be marketed to children as though it was a bag of sweets.”
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